November 2026 · Five Counties

A higher sales tax, locked in for 14 years.

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo, and Santa Clara counties will be asked to raise the sales tax to bail out Bay Area transit. The increase is half a cent in four counties and a full cent in San Francisco, and it runs for fourteen years. Before we lock in roughly a billion dollars a year, the agencies should fix what is broken.

What it does to your sales tax

The biggest cities, before and after the transit tax:

CityNowAfter
Hayward10.75%11.25%
Oakland10.75%11.25%
Berkeley10.25%10.75%
Fremont10.25%10.75%
San Jose10.00%10.50%
San Francisco8.625%9.625%
+0.5%Four counties (1% in SF)
~$1BPer year
14 yrsLocked in

The cost-of-living hit comes first

The Bay Area already carries some of the highest sales taxes in California. Sales tax is regressive: it falls hardest on working families, renters, and anyone living paycheck to paycheck, because it taxes what you spend rather than what you earn. It applies to cars, appliances, restaurant meals, and even gasoline. This measure would push seven Alameda County cities past 11 percent.

Combined sales-tax rates today versus after the November 2026 transit tax. The increase is 0.5 percentage points in Alameda, Contra Costa, San Mateo, and Santa Clara counties, and 1.0 point in San Francisco. Current rates from the California Department of Tax and Fee Administration; Santa Clara County figures include the Measure A increase effective April 1, 2026.
CityCurrent rateAfter the transit tax
Hayward10.750%11.250%
Oakland10.750%11.250%
Berkeley10.250%10.750%
Fremont10.250%10.750%
San Jose10.000%10.500%
San Francisco8.625%9.625%
Choose your community to compare today's rate with the rate if the transit tax passes. The increase is half a cent in Alameda, Contra Costa, San Mateo, and Santa Clara counties, and a full cent in San Francisco.
Pick a location to see the comparison.

Your rate today

Current combined rate

If the tax passes

With the transit tax added

What the measure actually does

The tax was authorized by SB 63 (Wiener, 2025), which lets a new Metropolitan Transportation Commission body, the Public Transit Revenue Measure District, place a 14-year sales tax before voters in five counties. The four northern counties, Marin, Napa, Solano, and Sonoma, opted out.

1

Roughly $1 billion a year, for 14 years

MTC projects about $1.05 billion annually based on 2027 to 2031 taxable sales. Over the full term that is more than $14 billion locked in, regardless of how transit performs.

2

It locks in a model that may be obsolete

Fourteen years is a long time. Driverless trains and buses, services like Waymo, and the permanent shift to remote and hybrid work are already reshaping how the Bay Area moves. This tax commits taxpayers to today's cost structure long after it stops making sense.

3

Not enough to fix transit anyway

A billion a year does not close the gap. The region's top transit agencies already received about $5.1 billion in subsidies in 2024, and Plan Bay Area 2050+ seeks roughly $500 billion in transit funding over 25 years. This tax papers over the problem without fixing it.

4

A simple-majority workaround

Rather than place the measure on the ballot itself, which would require a two-thirds vote to pass, the district chose a citizens' initiative gathering signatures across five counties, which can pass with a simple majority.

5

Your county does not get its money back

Under the SB 63 formulas, no county's residents get all of their tax dollars spent in their own county. Much of the money flows to the largest and most troubled operators.

6

Fixes were promised, with no teeth

SB 63 includes language about reviews, reports, and oversight, but none of it is binding. The agencies can continue business as usual while collecting the money.

The agencies have not earned another tax

Costs have soared, ridership has not recovered, and the region's signature projects have run badly over budget. The full record is on the next page.

+257%

BART operating subsidies, FY19 to FY26

BART's operating subsidy jumped from $191 million to $682 million while operating costs rose 50 percent, even as service was cut.

See the full record →
507%

Cost per passenger trip

The inflation-adjusted cost of carrying one rider one trip averaged 507 percent of its 1980 level over 2020 to 2024, after peaking at 888 percent in 2021.

See the data →
~70%

Ridership recovery

Regional ridership sat near 500 million trips a year from 1980 to 2019 while population grew 51 percent. It fell 75 percent in the pandemic and has recovered only to about 70 percent.

See the trend →
$661K

Top transit pay

In 2024 the highest-paid BART employee was a police officer at $661,388 in pay and benefits, including $272,534 in overtime, out-earning the General Manager.

See who gets paid →

There is a simpler answer than yes

Voting no does not shut down transit. It forces the state and the agencies to do what they should have done already: pay for service out of the money they are pouring into capital megaprojects, and bring back a leaner plan in 2028.

If we vote no, the money already exists

  • The state spends roughly a billion dollars a year of cap-and-invest funds on high-speed rail that will not serve the Central Valley until the 2030s. Some of it can go to local transit operations now.
  • Pausing the two biggest Bay Area capital projects, BART's Silicon Valley Phase II extension to downtown San Jose and the Portal, Caltrain's downtown extension to the Salesforce Transit Center, frees committed state and local dollars for operations.
  • That buys time for planners to design a smaller, smarter measure for 2028 that places less burden on taxpayers.

Questions voters should ask first

  • Why lock in a 14-year tax when automation and remote work are about to reshape transit demand?
  • Why not redirect high-speed rail and megaproject funding to operations before raising the sales tax?
  • Why has there been no binding commitment to merge agencies, cut administrative overhead, or rein in compensation?
  • Why should the highest-sales-tax region in California raise rates again, to over 11 percent in some cities?

Read the full alternative

Take action

We are organizing the opposition across all five counties and we need help.

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Display a lawn sign

Put your opposition where neighbors will see it. Sign up now to reserve a "No on the Transit Tax" lawn sign. Signs will be available starting in August.

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Write op-eds and letters

Submit opinion pieces and letters to the editor in local outlets across the five counties.

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Present and share

Bring the facts to civic, professional, and neighborhood meetings, and share new research with the group.

Get involved: To reserve a lawn sign, contribute research, or volunteer, contact the campaign at info@cocotax.org.