November 2026 · Five Counties

A higher sales tax, locked in for 14 years.

This November, voters in Alameda, Contra Costa, San Francisco, San Mateo, and Santa Clara counties will be asked to raise the sales tax to bail out Bay Area transit. The increase is half a cent (0.5%) in the four other counties and a full cent (1%) in San Francisco, and it runs for fourteen years. Before we lock in roughly a billion dollars a year, the agencies should fix what is broken.

What it does to your sales tax

The biggest cities, before and after the transit tax:

CityNowAfter
Hayward10.75%11.25%
Oakland10.75%11.25%
Berkeley10.25%10.75%
Fremont10.25%10.75%
San Jose10.00%10.50%
Richmond9.75%10.25%
San Francisco8.625%9.625%
+0.5%Four counties (1% in SF)
~$1BPer year
14 yrsLocked in

The cost-of-living hit comes first

The Bay Area already carries some of the highest sales taxes in California, and this measure would push seven Alameda County cities past 11 percent. Sales tax is regressive: it falls hardest on working families, renters, and anyone living paycheck to paycheck, because it taxes what you spend rather than what you earn, and it applies to cars, appliances, restaurant meals, and even gasoline.

The increase is half a cent in Alameda, Contra Costa, San Mateo, and Santa Clara counties, and a full cent in San Francisco.
Pick a location to see the comparison.

Your rate today

Current combined rate

If the tax passes

With the transit tax added

Dollar figures estimate the sales tax a household pays on its taxable spending, based on the U.S. Bureau of Labor Statistics Consumer Expenditure Survey (West region), scaled to household size. Actual amounts vary with what you buy.

What the measure actually does

The tax was authorized by SB 63 (Wiener, 2025), which lets a new Metropolitan Transportation Commission body, the Public Transit Revenue Measure District, place a 14-year sales tax before voters in five counties. The four northern counties, Marin, Napa, Solano, and Sonoma, opted out.

1

Roughly $1 billion a year, for 14 years

MTC projects about $1.05 billion annually based on 2027 to 2031 taxable sales. Over the full term that is more than $14 billion locked in, regardless of how transit performs.

2

It locks in a model that may be obsolete

Fourteen years is a long time. Driverless trains and buses, services like Waymo, and the permanent shift to remote and hybrid work are already reshaping how the Bay Area moves. This tax commits taxpayers to today's cost structure long after it stops making sense.

3

Not enough to fix transit anyway

A billion a year does not close the gap. Bay Area transit already takes in roughly $6 billion a year in tax, toll, and grant subsidies. This tax papers over the problem without fixing it.

4

A simple-majority loophole

Rather than place the measure on the ballot itself, which would require a two-thirds vote to pass, the district chose a citizens' initiative gathering signatures across five counties, which can pass with a simple majority.

5

Sacramento sets the formula, not your county

SB 63 writes fixed percentages into state law for how each county's sales tax is divided among BART, Muni, AC Transit, Caltrain, and other operators. Only about a third returns to county agencies to spend at their discretion; the rest is locked to the largest and most troubled operators by a formula voters cannot change. Approving the tax gives your community no say over where its dollars go.

6

Promised fixes, no real reform

SB 63 includes language about reviews, reports, and oversight, but none of it is binding. The agencies can continue business as usual while collecting the money.

The agencies have not earned another tax

Costs have soared, ridership has not recovered, and the region's signature projects have run badly over budget. The full record is on the next page.

+257%

BART operating subsidies, FY19 to FY26

BART's operating subsidy rose 257 percent, from $191 million in FY19 to $682 million in FY26, while operating costs rose 50 percent and service was cut.

See the full record →
507%

Cost per passenger trip

The inflation-adjusted cost of carrying one rider one trip averaged 507 percent of its 1980 level over 2020 to 2024, after peaking at 888 percent in 2021.

See the data →
~70%

Ridership recovery

Regional ridership sat near 500 million trips a year from 1980 to 2019 while population grew 51 percent. It fell 75 percent in the pandemic and has recovered only to about 70 percent, leaving it roughly 30 percent below pre-pandemic levels.

See the trend →
$661K

Top transit pay

In 2024 the highest-paid BART employee was a police officer at $661,388 in pay and benefits, including $272,534 in overtime, out-earning the General Manager. In all, 51 BART employees collected more than $400,000 in pay and benefits that year, 43 of them in the police department.

See who gets paid →

Transit already gets $6.2 billion a year from taxes & tolls

Before the region asks for another billion dollars a year, look at what it already collects. In fiscal year 2024-25, the Bay Area's transit operators took in roughly $6 billion in tax, toll, and government grant subsidies across the five counties, on top of the fares, parking, and advertising revenue they also keep.

Our position: Bay Area transit already receives about $6 billion of tax and toll money every year. State and local officials should figure out how to get people where they need to go with that money before demanding more.

~$6.2 billion

Tax, toll, and grant subsidies flowing to Bay Area transit in FY2024-25, every year, before a single dollar of any new tax.

Fares cover little

The $6 billion is public money only, and it dwarfs what riders pay. Statewide, California transit recovered just 10 percent of operating costs from fares in 2023; parking, advertising, and investment income add only a little more.

Tax, toll, and government grant subsidies to Bay Area transit operators in fiscal year 2024-25, in millions of dollars, covering Alameda, Contra Costa, San Francisco, San Mateo, and Santa Clara counties. The figures exclude fares, parking, advertising, investment income, and express-lane tolls. Audited amounts are drawn from each operator's FY2024-25 Annual Comprehensive Financial Report or audited statements; rows marked "estimate" rely on budgets or the prior audited year because the FY2024-25 report is not yet published. Bridge-toll subsidies (Regional Measures 1, 2, and 3) are embedded in several operators' local-funds and capital lines. Some county and regional funds pass through MTC, CCTA, the Alameda CTC, and the SFCTA before reaching operators.
OperatorFY2024-25 subsidyBasis
VTA (Santa Clara)$1,707MAudited ACFR
BART$1,632MAudited ACFR
SFMTA / Muni$1,422MAudited statements
AC Transit$594MEstimate
Caltrain (PCJPB)$363MAudited ACFR
SamTrans$276MAudited ACFR
Small East Bay operators$150MEstimate
WETA / SF Bay Ferry$98MEstimate
Total~$6,242MPoint estimate ≈ $6.2B (range $6.0–6.3B)

The VTA and SFMTA totals are agency-wide and include some non-transit functions, such as local streets and parking; a portion of Santa Clara's 2016 Measure B is dedicated to roads rather than transit. Caltrain's capital figure includes about $60 million in member-agency contributions that also appear in the SamTrans, SFMTA, and VTA totals. Netting those overlaps and adding the operators left off this list, such as Golden Gate Transit's San Francisco service, the Capitol Corridor, and ACE, leaves a point estimate near $6.2 billion.

There is a simpler answer than yes

Voting no does not shut down transit. It forces the state and the agencies to do what they should have done already: pay for service out of the money they are pouring into capital megaprojects, and bring back a leaner plan in 2028.

If we vote no, the money already exists

  • The state spends roughly a billion dollars a year of cap-and-invest funds on high-speed rail that will not serve the Central Valley until the 2030s. Some of it can go to local transit operations now.
  • Pausing the two biggest Bay Area capital projects, BART's Silicon Valley Phase II extension to downtown San Jose and the Portal, Caltrain's downtown extension to the Salesforce Transit Center, frees committed state and local dollars for operations.
  • That buys time for planners to design a smaller, smarter measure for 2028 that places less burden on taxpayers.

Questions voters should ask first

  • Why lock in a 14-year tax when driverless services like Waymo are already reshaping how people get around?
  • Why not redirect high-speed rail and megaproject funding to operations before raising the sales tax?
  • Why has there been no binding commitment to merge agencies, cut administrative overhead, or rein in compensation?
  • Why should the highest-sales-tax region in California raise rates again, to over 11 percent in some cities?

Read the full alternative

Take action

We are organizing the opposition across all five counties and we need help.

Chip in to the campaign. Running a five-county opposition effort takes resources. A contribution of any size helps pay for lawn signs, research, and outreach. Contributions are not tax deductible. Prefer to give time instead? Sign up to volunteer.
Donate to the campaign
🏡

Display a lawn sign

Put your opposition where neighbors will see it. Sign up now to reserve a "No on the Transit Tax" lawn sign. Signs will be available starting in August.

📰

Write op-eds and letters

Submit opinion pieces and letters to the editor in local outlets across the five counties.

💬

Present and share

Bring the facts to civic, professional, and neighborhood meetings, and share new research with the group.

Join the campaign

To reserve a lawn sign, contribute research, or volunteer across the five counties, sign up here and we will be in touch.

Form not opening? Email us directly at info@cocotax.org.